
HomeAid Partners with Local Houston Media Outlets
HomeAid Houston, a 501 c 3 charity of the Greater Houston Builders Association (GHBA), that builds transitional shelters for Houston’s homeless care agencies, takes great pride in the development of partnerships with various media outlets around the city that donate time and services.
One of the longest partnerships HomeAid has is with the Houston Chronicle, the city’s only major newspaper. The Chronicle has donated PR space in their popular New Home Section each weekend for nearly fifteen years, and also added the publicity to their online presence. These articles highlight the agency’s numerous projects and help to educate the readers about homelessness in Houston.
Billboard space is also a key outlet for HomeAid to help raise awareness about the projects and services that are making a difference. OUTFRONT Media, Inc. is one of the country’s largest out-of-home media companies in the U.S. They donate three rotating billboards every year. The billboard vinyl production is discounted by Brivic Media, a longtime member of the GHBA and partner of HomeAid.
Perfect Image Signs has also been committed to giving back to Houston by donating the production and printing of all HomeAid signage for various fundraisers and HomeAid Care construction projects. The company creates a full line of signage including internal and external signs, flags and banners.
On Target! Marketing and Advertising is also a long-time partner of HomeAid Houston that provides creative services for marketing campaigns and collateral for fundraising events and marketing consultation. They are an award-winning agency that offers full- service marketing and advertising that includes branding and strategic marketing plans. “When we joined the GHBA in 2005,” said Tasha Steiner, COO, “we were inspired to help HomeAid achieve their mission of building new lives for homeless families and individuals, by donating a portion of our marketing services for their many initiatives. To this day we are honored to be a small part of the beautiful construction projects they contribute to our city.”
HomeAid is also pleased to partner with Streeter Media, LLC. This company owned by Brittany Feldmann has donated design and production time for several of HomeAid’s fundraising events. Feldmann also donates creative consulting on an as-needed basis.
In 2020, HomeAid was grateful for the partnership with The Woodlands Children’s Museum, as they provided publicity for HomeAid annual Project Playhouse. This donation helped HomeAid raise valuable funds and awareness about homelessness in the community.
HomeAid also received donated photography services from a young, up-and-coming company, Yellow Roads Imagery, LLC.
“We could not do what we do without the partnerships we have made with these generous companies,” said Carole Brady, executive director of HomeAid Houston. “It isn’t easy to communicate our message of building hope and homes to the general public. These weekly articles in the Houston Chronicle, the billboards and event and fundraising signage and the photography all touch different segments of Houston’s population. We are grateful to each company for their unwavering support.”
For more information on HomeAid Houston visit www.homeaidhouston.org or call 281-970-8970.
From left to right are (first row) Laura Nelson - Isaiah 117 House Support Coordinator; Krista Patton - Isaiah 117 House Care Coordinator; Amy Burton - Isaiah 117 House Location Leader; Sarah Miller - Texas State Director for Isaiah House; and (second row) Steve Smith - Chesmar Homes VP Construction; Lawrence Dean - HomeAid Board President; Matthew Reibenstein - GHBA Board President; and Leshia Fisher - Regional Director 6B at CPS.
Cutting the ribbon are first row, left to right: Simone Adkison, Angel Reach; Lawrence Dean, HomeAid Houston; George Lindahl, Angel Reach; Kim Clark, Angel Reach; Dan Alexander, Angel Reach; Carol Watford, Angel Reach; Latonia Jackson, Angel Reach. Second row, left to right: Matthew Reibenstein, GHBA; Megan Wilridge, Angel Reach; Zariah Magee, Angel Reach; Gary Cook, Angel Reach; Franchesca Calhoun, Angel Reach; Dana Robertson, Angel Reach.